Relationship quality is a central theme in business to business relationships, and it is
becoming increasingly important from a theoretical as well as practical perspective to …

In recent years, the topic of prosocial consumer behavior has garnered more and more
attention from consumer researchers, resulting in a steady increase in published journal …

Increasing interest in social commerce has been accompanied by concerns about creating
high-quality customer relationships. Brands are particularly interested in how they may foster …

Purpose The purpose of this paper is to investigate the influence of social commerce
constructs (SCCs), social support and relationship quality on social commerce intentions …

Social commerce is emerging as an important platform in e-commerce, primarily due to the
increased popularity of social networking sites such as Facebook, Linkedln, and Twitter. To …

This article addresses the growing industry of retail socially responsible investment (SRI)
profiled mutual funds. Very few previous studies have examined the final consumer of SRI …

Purpose–This paper aims to examine the most important antecedents of customer loyalty in
business-to-business (B2B) context using European Customer Satisfaction Index (ECSI) …

Purpose–The purpose of the paper is to contribute to the knowledge of how relationship
value, trust, commitment, satisfaction and loyalty intentions are defined and relate to each …

Marketing and communications directors and managers in 25 universities in London and the
south east of England were interviewed to establish their opinions regarding the major …

Evolving financial behavior, an unpredictable public policy atmosphere, and an unparalleled
global pandemic have collaborated to disrupt nonprofit fundraising. The COVID‐19 …