[HTML][HTML] Customer evangelists: Elevating hospitality through digital competence, brand image, and corporate social responsibility

M Mansoor, J Paul, TI Khan, R Abukhait… - International Journal of …, 2025 - Elsevier
In the contemporary digital landscape, the frontline employees' proficiency in forging
relationships holds immense strategic importance for organizational success. This study …

What motivates consumers' continued usage intentions of food delivery applications in post-COVID-19 outbreak? Comparing Generations X, Y and Z

W Rungruangjit… - Journal of Asia Business …, 2024 - emerald.com
Purpose Food delivery applications (FDAs) are becoming more and more well-liked across
Generations X, Y and Z, with Asia experiencing the biggest growth. These three generations …

[HTML][HTML] The power of human-like virtual-influencer-generated content: Impact on consumers' willingness to follow and purchase intentions

W Rungruangjit, K Mongkol, I Piriyakul… - Computers in Human …, 2024 - Elsevier
The swift progress in machine learning algorithms, artificial intelligence, and interactive
immersive media technologies has led to the introduction of computer-generated imagery on …

Development and Clinical Efficacy Evaluation of Facial Toner Containing Houttuynia cordata Thunb

O Anurukvorakun, S Numnim - Cosmetics, 2023 - mdpi.com
The goal of this research was to develop a reliable oil-controlling toner for facial skin with a
natural product, Houttuynia cordata Thunb extract (HCE). The developed HCE facial toner …

Studying the Impact of Green Human Resource Management Practices on Sustainable Workforce: The Integration of Employee Engagement with Organizational …

CC Cen - AgBioForum, 2023 - agbioforum.org
In an era marked by growing environmental concerns, the adoption of Green Human
Resource Management (HRM) practices has gained substantial attention as a driver of …

Customer Loyalty on Digital Device: The Impact of Hexaco Personality on Brand Evangelism

RS Hutajulu¹ - Proceedings of the International Conference on …, 2024 - books.google.com
Smartphone companies are racing to swiftly release various specifications of gadgets to
enhance customer loyalty. This research aimed to analyze brand evangelism as a crucial …

Enhancing of Purchase Intention: The Role of Social Media Influencer and Brand Awareness

AC Dewi, P Novitasari - JURNAL EKONOMI BISNIS DAN …, 2023 - jurnal.usahidsolo.ac.id
The changing consumption patterns of society need to be anticipated by businesses. The
presence of social media can be utilized to boost sales. Companies need to build their …

Lakmé's Successful Engagement With Instagram Customers Through Influencers On Instagram

LS Monisha, S Kavitha - Educational Administration: Theory and Practice, 2024 - kuey.net
Social media has been a part of everyone's lives in learning, networking, transferring
knowledge and information and for many more reasons. There are many social media …

[引用][C] How to Create Brand Evangelists: A Conceptual Framework

M Purwandani, A Widodo, A Silvianita, N Rubiyanti - Journal of International …, 2023

[引用][C] UNLOCKING A GREENER FUTURE: EMBRACING BRAND EVANGELISM AS THE CATALYST FOR GREEN PURCHASE INTENTION IN THE COSMETIC …