Purpose Providing positive and memorable shopping experiences has become essential for
retailers. As the retail industry strives to create multisensory experiences for consumers, it is …

This study aimed to investigate factors that influence consumer purchase decision in
Malaysian single-priced stores, which are also popularly known as RM2 stores. The study …

This integrative review rearticulates the notion of human aesthetics by critically appraising
the conventional definitions, offerring a new, more comprehensive definition, and identifying …

Tourism shopping has become an important motive for traveling. Yet, research on tourists'
satisfaction and loyalty towards shopping malls is still in the nascent stage. Given that, the …

Purpose: The study assesses the effect of hedonic and utilitarian motivations on the
perception of atmosphere and service quality, on satisfaction, and on repurchase intention in …

This study aims to determine the direct indirect influence of utilitarian value, hedonic value
and customer satisfaction as an intervening variable on customer loyalty. The population of …

The past decade has been marked by an increase in the number of products sold through
online shops. Various types of businesses that originally were only available offline have …

Özet Hızla değişen dünyada artan rekabet neticesinde, firmalar müşterileri ile sürdürülebilir
bir ilişkiyi tesis etmenin yollarını aramaktadır. Değişen tüketici davranışları neticesinde …

Esta investigación plantea la influencia que ejerce la atmósfera del punto de venta en la
creación del valor de marca y la lealtad a una tienda minorista. Se realizó un análisis …

The current study aims to use immersive technologies to examine how:(1) store design,(2)
sensory pleasantness, and (3) store's perceived luxury influence brand and product …