M Skare, D Riberio Soriano - Service Business, 2022 - Springer
The impact of COVID-19 on the economy and business is a major issue. We define convergence clubs as countries with the same impact of COVID-19 on service turnover by …
For Malaysian SMEs, the rate of failure is alarming. Innovation can increase the competitiveness of SMEs, contributing to sustainable growth. The current frameworks of …
M Aboulnaga, SE Helmy - Biomimetic Architecture and Its Role in …, 2022 - Springer
This chapter highlights an overview of the coronavirus (COVID-19) pandemic and addresses how biomimicry innovation and post-COVID regulations can curb the devastating impacts of …
A de la Peña - Marketing by Contingency in the Time of COVID-19, 2022 - taylorfrancis.com
From mystery boxes to promote touristic destinations to snow day kits, both goods and services firms have been using containers and boxes as a marketing tool to deliver their …
YV ATENCIO, MSR RÍOS - … de Marketing Título: El marketing en … - aibmarketing.org
El artículo propone las estrategias de marketing relacional para fortalecer la satisfacción de sus grupos de interés, el valor y la competitividad de la Fundación Universitaria Tecnológico …
El propósito de este trabajo es desarrollar los conceptos y las herramientas que permitirán a las empresas de Oil & Gas atravesar un proceso de transformación digital; como parte de su …