This article is a systematic literature review that analyzes the use of eye-tracking as a
physiological correlate of consumer behavior in neuromarketing research. The review …

Recent years have been characterized by an enormous technological progress, also with
reference to specific sectors like healthcare. In this respect, a peculiar interest has recently …

Objetivo do estudo: Propor um modelo do processo experimental para as pesquisas de
neuromarketing que utilizam a eletroencefalografia (EEG). Metodologia: O modelo foi …

Objetivo: Este estudo analisa, por meio de uma revisão sistemática da literatura, quais as
principais abordagens utilizadas em pesquisas sobre comportamento do consumidor que …

The objective of this paper is to identify the existing forms of electroencephalographic
analysis that have been used in marketing research and to see how they can be used in …

The paper aims to investigate and assess the decision-making process of young Slovak
consumers–generation Z–in the purchase of tomatoes. The respondents participatet in a …

El trabajo investigativo tuvo como objetivo,“Determinar la relación entre el neuromarketing y
la fidelización del cliente en la empresa Nina Repostería, Tarapoto–2022”. La misma es no …

Bu araştırma, 2020 yılında Selçuk Üniversitesi, Sosyal Bilimler Enstitüsü Grafik Ana Bilim
Dalı programında kabul edilen “Nöropazarlama ve Ambalaj Tasarımı” adlı Yüksek Lisans …

This thesis employs social constructionism to explore wine quality, using sociological,
economic-marketing, and regional development approaches. It approaches the investigation …