The impact of knowledge management and data mining on CRM in the service industry
The marketing trend in the service sector is changing at a rapid pace due to fierce
competition and ever-growing innovation in the field of information technology. The …
competition and ever-growing innovation in the field of information technology. The …
The influences of knowledge management and customer relationship management to improve hotels performance: a case study in hotel sector
The motivations for a company to adopt Knowledge Management (KM) and Customer
Relationship Management (CRM) systems can be very varied, which brings an additional …
Relationship Management (CRM) systems can be very varied, which brings an additional …
[PDF][PDF] Establishing Customer Knowledge Through Customer Accounting in Tourism Industry: A Study of Hotel Sector in Malaysia.
The competitive business landscape surrounding the tourism industry inevitably requires
significant attention to be placed on maximising the customer base towards establishing a …
significant attention to be placed on maximising the customer base towards establishing a …
[PDF][PDF] Sports Business Journal
JM Hamoud, F Abdavi, MR Khodadadi, MK Khamis - journal.alzahra.ac.ir
Purpose: This research aimed to Analyze the professional culture model in the tennis
industry with the mediating role of psychological culture and media culture. Methodology …
industry with the mediating role of psychological culture and media culture. Methodology …
[PDF][PDF] The factors that influence knowledge management in an organisation
B Mbotini - 2019 - core.ac.uk
The purpose of this chapter is to examine the scholarly contributions towards the
understanding of knowledge management within organisations. The chapter will describe …
understanding of knowledge management within organisations. The chapter will describe …