People are getting smarter and more selective to use quality healthcare services concerning
with sustainability of their mental and physical health. Understanding the behavioral patterns …

Digital health interventions are being increasingly incorporated into health care workflows to
improve the efficiency of patient care. In turn, sustained patient engagement with digital …

The chapter discusses the features of using social media in the healthcare industry. It is
emphasized that the role of social media in the era of digital technologies is especially …

Las redes sociales se han convertido en un puente directo para la comunicación entre las
instituciones y los ciudadanos. En ese sentido, promueven la participación ciudadana que …

Social media channels are essential for promoting networking and patient education in the
healthcare sector. They include YouTube, Twitter, and Facebook, where each platform has …

This qualitative exploratory research comprehensively analyses modern healthcare
marketing strategies by investigating the dynamic interplay between healthcare provision …

This qualitative exploratory research comprehensively analyses modern healthcare
marketing strategies by investigating the dynamic interplay between healthcare provision …