Tracing the industrial emergence of transmedia storytelling—typically branded a product of
the contemporary digital media landscape—this book provides a historicised intervention …

The collection places Star Wars at the center of those studies' projects by examining video
games, novels and novelizations, comics, advertising practices, television shows …

Dopo aver lavorato per alcuni anni nel mondo del marketing e della pubblicità, ha fondato la
sua società, beActive, con cui ha creato Sofia's Diary (in Portogallo), una serie televisiva …

Large language models (LLMs) can help writers build story worlds by generating world
elements, such as factions, characters, and locations. However, making sense of many …

Transmedia journalism operates by expanding journalistic narratives on integrated media
platforms, in which the audience is involved in a committed way, adding and sharing content …

In Transmedia Work¸ Karin Fast and André Jansson explore several key questions that
frame the study of the social and cultural implications of a digital, connected workforce. How …

This article pertains to prosumer engagement, an important topic in academic research on
media consumption and branding. Increasingly, there have been calls in the branding …

This article elaborates the post-tourist de-differentiation thesis in the light of digitalization
and the coming of transmedia as the dominant mode of cultural circulation. It is argued that …

This timely research handbook offers a systematic and comprehensive examination of the
election laws of democratic nations. Through a study of a range of different regimes of …

Los contenidos audiovisuales, antaño anclados a medios específicos desprovistos de
potencialidades interactivas, se ven actualmente canalizados a través de numerosos …