Literature review is part and parcel of scholarly research. Though many literature review
guides are available, they remain limited because they do not adequately account for the …

Customer engagement (CE) is a marketing concept of great importance and the rise of
social media has further amplified the importance of this concept. Yet, our understanding of …

Meta‐analysis is a research method for systematically combining and synthesizing findings
from multiple quantitative studies in a research domain. Despite its importance, most …

The ongoing COVID-19 pandemic has affected countless businesses, leading to serious
disruptions for many industries. Drawing on the resilience literature, this study offers an …

Many guiding articles on literature reviews exist, but few have delivered an authoritative
protocol that researchers can rely upon with clarity and confidence. To commemorate the …

Several extant contemporary works of literature diagnose the lack of sound theoretical
underpinnings of the Digital Entrepreneurship phenomenon. This paper provides a …

Over the past few years, the popularity of social media influencers (SMIs) has been growing
exponentially, making influencer marketing (IM) prevalent in firm strategies. Despite the …

Given the paucity of comprehensive summaries in the extant literature, this systematic
review, coupled with bibliometric analysis, endeavours to take a meticulous approach …

A literature review article provides a comprehensive overview of literature related to a
theme/theory/method and synthesizes prior studies to strengthen the foundation of …

This study aims to systematically review the extant literature on online food delivery. The
literature on online food delivery is synthesised in terms of theories, contexts, methods …