In the course of the past century, public relations has become a normal part of the
promotional environment that surrounds us on a day-to-day basis. It has been integrated into …

International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-
cultural approach to international public relations theory and practice. Authors Patricia A …

In response to growing criticism that the dominant normative theoretical paradigm privileges
Western, corporate models of public relations practice, this critical essay proposes the circuit …

This text provides a structured and practical framework for understanding the complexities of
contemporary public relations. It is an instructional book that guides the reader through the …

Grounded theory analysis was applied to qualitative interviews with 25 communication
professionals concerning cultural influences on crisis. This approach yielded several …

This comparative, contextualized research conducted between 2003 and 2004 summarizes
and discusses the impact of the socioeconomic and political environments on the practice of …

Purpose–The purpose of this paper is to explore managers' perspectives on and practices of
internal crisis communication in multicultural environments. Design/methodology/approach …

Purpose–To advance the cultural approach to public relations research and practice through
linking societal culture and occupational culture of public relations to the communication …

In this book, Johnston seeks to put the public interest onto the public relations 'radar',
arguing the need for its clear articulation into mainstream public relations discourse. This …

1.1 Ausgangslage: Nachhaltige Entwicklung und Nachhaltigkeitsforschung...............................
..................................... 17 1.2 Einführung in die Thematik der unternehmerischen …