Purpose Given the pressing global challenges underpinning the United Nations'
Sustainable Development Goals, marketing managers can no longer focus only on purely …

Employers expect university graduates seeking entry-level marketing jobs to be well-versed
in contemporary topics, such as sustainable development, digital marketing, big data …

Purpose This paper aims to provide a better understanding of the prolonged consumption
journey and how they are sustained by service providers' use of habit-boosting strategies …

Technology and media have created skill needs that modern educators are compelled to
address to stay relevant. As a result, an emerging educational tool in marketing and media …

ABSTRACT COVID-19 forced marketing education online, physically separating faculty from
their students complicating communication, and generally disrupting the social process of …

The digital era has changed marketing dramatically and marketing jobs have shifted as well.
Thus, marketing faculty face a difficult challenge in preparing students for the marketplace …

Traditional interventions for academic procrastination often fail to capture the nuanced,
individual-specific factors that underlie them. Large language models (LLMs) hold immense …

As institutions of higher education increasingly utilize online learning management systems,
college students are asked to submit more assignments online. Under this regime, when …

Email communication between instructors and students is ubiquitous, and it could be
valuable to explore ways of testing out how to make email messages more impactful. This …

Recent calls to the academy challenge marketing educators to prepare new graduates for a
complex, high-stakes marketing environment driven by technology. We explore the value of …