Online service failure: antecedents, moderators and consequences | Emerald Insight Books
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The extent of the widely demonstrated babyface effect in other disciplines remains
understudied in hospitality-based service failure situations. By addressing this research gap …

Consumers in a good mood seek positive experiences to maintain a good mood. In
contactless digital service journeys, such as augmented reality (AR) mirror, maintaining …

Sensory marketing has garnered significant attention from researchers due to its ability to
effectively influence consumer behavior at a subconscious level. However, existing reviews …

Despite growing corporate commitments to being customer‐centric, many customers
perceive firms as self‐driven and caring only about their own business interests. This …

Consumers routinely experience service failures in their daily lives. Research regarding
such service failures has primarily focused on characteristics of and actions taken by the …

Previous studies address consumers' emotions as an endogenous consequence of the
service experience and assume that consumers base their decisions to forgive on the …

Past research shows that company messaging can inflate consumers' feelings of power,
which in turn alleviate the negative effects of service failures. Extant research, however, has …

This study investigated the effect of numerical customer identification (ie, assigning numbers
to identify customers) in the service context on the numbered customers' reaction to service …

Purpose This study aims to investigate the effect of color temperature on consumption. Color
is one of the most powerful elements of sensory marketing. However, how warm and cool …