Storytelling can arouse consumers' emotions and affect purchasing behavior through
desires and attitudes. While the marketing literature discusses storytelling, there is a lack of …

Consumers are increasingly demanding information regarding the characteristics of
products, their place of origin and methods of production. A Geographical Indication (GI) can …

Purpose The purpose of this study sets out to examine (1) how have conflicts been
conceptualized and operationalized within the context of online consumption …

A global expansion in public and private initiatives seeks to strengthen the link between
traditional products and sustainable development by creating a niche in the market for these …

Defined as signs denoting products linked to discrete characteristics of an area,
geographical indications (GIs) acquired prominence in the economic development agenda …

The paper presents various collective instruments used in the labelling, certification and
branding of cheeses in the southeastern Alps of Slovenia and Italy. Based on long term …

Purpose This paper aims to explore how consumer's purchase intentions and word-of-mouth
(WOM) intentions of local tea are influenced by the signal effects of geographical indication …

Os biscoitos artesanais produzidos na região de Vitória da Conquista, na Bahia, são
produtos regionais que demonstram notoriedade e podem ser passíveis de proteção por …

The modernization of food supply chains has marginalized remote agricultural regions such
as the Alps. As a result, local actors often adopt new ways of producing, promoting, and …

The politics of scale is the main issue within and around debates on whether geographical
indications are the best strategy to support local economies. Two PDO cheeses are made in …