Leveraging brand coolness for building strong consumer-brand relationships: different implications for products and services
Leveraging brand coolness for building strong consumer-brand relationships: different
implications for products and services | Emerald Insight Books and journals Case studies …
implications for products and services | Emerald Insight Books and journals Case studies …
Pooling finances and relationship satisfaction.
JJ Gladstone, EN Garbinsky… - Journal of Personality and …, 2022 - psycnet.apa.org
When couples decide to share their lives, they are simultaneously faced with the decision of
how (or whether) to pool their finances. Does the way in which couples keep their money …
how (or whether) to pool their finances. Does the way in which couples keep their money …
[PDF][PDF] Marketing in a crises-Laden World
As evidenced by the events that marked the start of the 2020s, marketers operate in a crisis-
laden world. Building from theories across a wide variety of disciplines (psychology …
laden world. Building from theories across a wide variety of disciplines (psychology …
How Consumers' Attitudes toward Brands Are Shaped
DJ Brick, S Fournier - The Routledge Companion to Consumer …, 2017 - taylorfrancis.com
This chapter reviews current research on how consumers' attitudes toward brands are
shaped in order to gain a more informed understanding of consumer-brand dynamics for …
shaped in order to gain a more informed understanding of consumer-brand dynamics for …
The Influence of Subjective Socioeconomic Status on Consumption Decision Making
D Fang - 2023 - spectrum.library.concordia.ca
This dissertation investigates the influence of subjective socioeconomic status (SSES) on
consumers' decision making in conspicuous, impulsive, and compulsive consumption. It …
consumers' decision making in conspicuous, impulsive, and compulsive consumption. It …
Acquiring Experiences: An Investigation of the Materialist in Liquid Consumption
J Allen - 2020 - digitalcommons.latech.edu
Abstract Knowledge-based economies and digital disruption in Western societies have
triggered significant changes in the way consumers purchase, communicate and maintain …
triggered significant changes in the way consumers purchase, communicate and maintain …
Consumo simbólico: análise de um grupo de consumidores de baixa-renda em Porto Alegre
RM Lubeck, A Höpner, CS Schröeder… - … , SP. vol. 14, n. 28 (jul …, 2018 - lume.ufrgs.br
A dinâmica social do consumo de pessoas de baixa renda e suas implicações como
formadora de valores e elemento de percepção de segregação social foi o contexto …
formadora de valores e elemento de percepção de segregação social foi o contexto …
[PDF][PDF] Consumo simbólico: análise de um grupo de consumidores de baixa renda em Porto Alegre Consumption Symbolism: analysis with a group of low-income …
M luiz WittMann - researchgate.net
A dinâmica social do consumo de pessoas de baixa renda e suas implicações como
formadora de valores e elemento de percepção de segregação social foi o contexto …
formadora de valores e elemento de percepção de segregação social foi o contexto …
Consumo simbólico: análise de um grupo de consumidores de baixa renda em Porto Alegre.
R MENDES LÜBECK, A HOPNER… - Revista …, 2018 - search.ebscohost.com
A dinâmica social do consumo de pessoas de baixa renda e suas implicações como
formadora de valores e elemento de percepção de segregação social foi o contexto …
formadora de valores e elemento de percepção de segregação social foi o contexto …