This paper analyzes the scientific research on brand equity published over the last three
decades, based on data from the Web of Science (WoS) and Scopus databases. The …

Multiple scales measuring a customer's, or consumer's, engagement (CE) with a brand or
specific brand elements (eg, advertising/social media content) have been proposed in the …

Tourism destination brand equity, brand authenticity and revisit intention: the mediating role of
tourist satisfaction and the moderating role of destination familiarity | Emerald Insight Books …

In today's competitive environment, higher education needs to find an effective way to
convey its brand to prospective students. Given that the “digital native”(Gen Z) is becoming …

Purpose This paper aims to further the knowledge of what effect destination and tourist
social media communications have on destination brand equity. Design/methodology …

Purpose Pet-friendly hotels are growing rapidly. The prevalence of pet adoption has largely
resulted from the loneliness due to social distancing that happened during the Coronavirus …

This study examined local food diners' perceptions of gastronomy—composed of food,
country image, and culture—in Singapore, a city-state. This study successfully identified the …

Guided by the uses and gratification theory (UGT), this research aims to investigate the
influence of gratification (ie, personal, social, and tension release gratification) sought from …

Deep relationships with consumers are not limited to products. In tourism, deep relationships
can be built based on valuable and meaningful travel experiences in sustainable tourism …

Due to the disruption of the media industry, strategic communication has become
increasingly important for media companies to build intangible organizational assets such …