In the last several decades the internal marketing (IM) concept has emerged as a key notion
in marketing and human resource management (HRM) debates on future development. IM …

Research in services has long recognized the need for managers to focus internally on
employees as well as externally on customers. This internal focus is the domain of internal …

The paper proposes and empirically evaluates a new internal marketing (IM) implementation
model as a framework for implementing marketing strategies. The paper proposes the …

Purpose–The purpose of this paper is to provide experimental evidence supporting the view
that internal service quality has a direct effect on external service quality …

Abstract Service firms like other organizations are realizing the significance of customer-
centered philosophies and are turning to quality management approaches to help managing …

Background Providing services to patients according to their expectations and needs is
necessary for the success of an organization in order to remain in the competitive market …

Although previous studies have identified various influences on course website
effectiveness, the evaluation of the relative importance of these factors across different …

Internal marketing is an important approach for fostering a service‐and customer‐oriented
culture in an organization. A critical component of internal marketing is the provision of …

The challenge for any educational institution is to achieve school effectiveness; therefore, its
leaders should acknowledge that in order to achieve this, it is necessary first to understand …

This study examined the relationship between the following key variables: internal service
quality, self-efficacy, job satisfaction, self-esteem, and organizational commitment. The study …