[PDF][PDF] Differences in generation X and generation Y: Implications for the organization and marketers.

TH Reisenwitz, R Iyer - Marketing management journal, 2009 - mmaglobal.org
Organizations need to be as dynamic as the economy. Membership in the workforce is
continually changing as older members enter retirement and younger members begin their …

Smartphones and wine consumers: A study of Gen-Y

JE Pelet, B Lecat - International Journal of Wine Business Research, 2014 - emerald.com
Purpose–The purpose of this study is to explore the potential of m-commerce (mobile
commerce) combined with social media for the wine industry in order to reach distinctive …

Efficient diversity management for workplace well-being

DZ Celikdemir, A Katrinli - The Palgrave Handbook of Workplace Well …, 2020 - Springer
An organization should be efficient and effective in order to reach its organizational goals. In
order for the organization to realize its goals, it should enable worker and workplace well …

Re-designing higher education for mindfulness: Conceptualization and communication

D Aktan, M Demirbağ Kaplan - The Sustainable University of the Future …, 2023 - Springer
The aim of this chapter is to show how the Gen Y defines mindfulness in comparison to the
literature as well as showing the barriers they encounter in the course of transforming their …

[PDF][PDF] Clash of Generations at Workplace: What does Business Ethics Mean to Different Generations in Turkey?

G Atabay, Ş Penbek, D Zaptçioğlu, EB Ucel - Academic Journal of …, 2013 - Citeseer
Changing times and fast moving conditions force organizations and managers to find new
ways to adopt and manage every day challenges of the business world. One of those …

Workforce Trends and Challenges: A Peek Into the Future

M Joshi - Management Techniques for a Diverse and Cross …, 2018 - igi-global.com
In this chapter, the author has reviewed the human workforce of the previous generations by
taking into account the features and characteristics of the workforce, which is getting older …

Intergenerational Attitudes Towards Digital Banking Applications

L Tsourgiannis, V Zoumpoulidis… - International Journal of …, 2023 - igi-global.com
The digitization of banking transactions is now a reality. As the most economically active
generations are Generation X and Y, it is interesting to explore customers' attitudes of those …

[PDF][PDF] Mindful consumption and communicating with Gen Y

D Aktan, MD Kaplan - 20th International Conference on Corporate …, 2015 - researchgate.net
Environmental degradation which is caused by excessive consumption is currently at its
peak, calling for novel ways in marketing communication, integration and interaction, to …

[PDF][PDF] Combating the retail apocalypse: leveraging millennial values, attitudes & behaviors in retail supply chains

Y Musa - 2018 - minds.wisconsin.edu
A demographic shift is underway as Millennials slowly overtake Baby Boomers in the
workforce and increase their purchasing power. Interestingly, this shift is occurring during …

[图书][B] Quality of work life: A generation Y perspective

TP Mazibuko - 2014 - search.proquest.com
The main objective of this study was to explore and gain perspective on the quality of work
life of Generation Y employees through investigating their experiences within the workplace …