A study on influence of smartphones business factors on customer satisfaction and customer loyalty
JB Lee, DH Baek - Journal of Society for e-Business Studies, 2017 - calsec.or.kr
The core of the smartphone business environment is changing from H/W to S/W and with it
the paradigm of an enterprise's base of competition is changing from H/W to service. In …
the paradigm of an enterprise's base of competition is changing from H/W to service. In …
Influence of determinants of smartphone purchasing on customer satisfaction: Moderating effects of age and gender
JB Lee, DH Baek - Journal of the Society of Korea Industrial and …, 2017 - koreascience.kr
The purpose of this study is to investigate the influence of determinants of Smartphone
purchasing such as A/S, brand, H/W, switching cost, design on customer satisfaction and …
purchasing such as A/S, brand, H/W, switching cost, design on customer satisfaction and …
스마트폰비즈니스의구성요인이고객만족과고객충성도에미치는영향
이중배， 백동현 - 한국전자거래학회지, 2017 - dbpia.co.kr
스마트폰 비즈니스 환경이 H/W 중심에서 S/W 경쟁으로 변화하고 있고 기업의 경쟁기반도 H/W
에서 서비스로 패러다임이 변화하고 있다. 이에 본 연구에서는 스마트폰 비즈니스 구성요인을 …
에서 서비스로 패러다임이 변화하고 있다. 이에 본 연구에서는 스마트폰 비즈니스 구성요인을 …