The commodification of language

M Heller - Annual review of Anthropology, 2010 - annualreviews.org
Although language can always be analyzed as a commodity, its salience as a resource with
exchange value has increased with the growing importance of language in the globalized …

Language as resource in the globalized new economy

M Heller - The handbook of language and globalization, 2010 - Wiley Online Library
This chapter focusses on some of the ways in which historically emerging conditions shape
both how we think about language and what we do with it. The premise behind the title of the …

Introduction: Sociolinguistics and tourism–mobilities, markets, multilingualism

M Heller, A Jaworski, C Thurlow - Journal of Sociolinguistics, 2014 - Wiley Online Library
In the introduction to this special issue on Sociolinguistics and Tourism, we focus on
language in tourism as an important window into contemporary forms of economic, political …

Kieli-ideologiat arjessa. Neksusanalyysi monikielisen inarinsaamenpuhujan kielielämäkerrasta

S Pietikäinen - Virittäjä, 2012 - jyx.jyu.fi
Kieli-ideologiat ovat kieltä, sen käyttämistä ja käyttäjiä koskevia diskursiivisia määritelmiä ja
kuvauksia. Vaikka kieli-ideologiat ovat juurtuneet historiallisiin käyttöyhteyksiin, ne ovat …

Language policy and governmentality in businesses in Wales: a continuum of empowerment and regulation

E Barakos - Multilingua, 2016 - degruyter.com
In this paper, I examine how language policy acts as a means of both empowering the
Welsh language and the minority language worker and as a means of exerting power over …

Theorising the market in sociolinguistics

H Kelly-Holmes - Sociolinguistics: theoretical debates, 2016 - books.google.com
More than forty years since it first appeared, it is interesting to speculate about how Labov's
(1972) department store study would be reviewed, received, and perhaps framed in a …

Language policy and critical discourse studies: Toward a combined approach

E Barakos - Discursive approaches to language policy, 2016 - Springer
This chapter offers a framework for combining critical language policy with critical discourse
studies (CDS) to analyse language policy as a process in the context of minority language …

12 Critical debates: Discourse, boundaries and social change

S Pietikäinen - Sociolinguistics: theoretical debates, 2016 - books.google.com
Language boundaries and categories are a classical sociolinguistic issue in accounts of
linguistic diversity and change. However, the status of boundaries and categories is called …

A comparative corpus-assisted discourse study of the representations of hosts in promotional tourism discourse

S Jaworska - Corpora, 2016 - euppublishing.com
Most research concerned with the representations of hosts in tourism discourse points to the
prevalence of stereotypical images of local people asserting that contemporary tourism …

Post-nationalism and language commodification

J Pujolar - 2018 - academic.oup.com
Abstract Language commodification refers to processes by which language is constructed
as an element that can be brought into a process of economic exchange or accountability …