Appealing to motivation to change attitudes, intentions, and behavior: A systematic review and meta-analysis of 702 experimental tests of the effects of motivational …
K Joyal-Desmarais, AK Scharmer… - Psychological …, 2022 - psycnet.apa.org
Message matching refers to the design and distribution of persuasive messages such that
message features (eg, the themes emphasized) align with characteristics of the target …
message features (eg, the themes emphasized) align with characteristics of the target …
When and how do message matching interventions work? Exploring principles to guide the use of message matching through a systematic review and meta-analysis …
K Joyal-Desmarais - 2020 - search.proquest.com
One of the most common techniques behavioral scientists use to influence people's
attitudes, intentions, and behaviors is message matching—the systematic design and …
attitudes, intentions, and behaviors is message matching—the systematic design and …
Investigating the role of added versus subtracted ingredients in counterinferencing and preference formation.
This article investigates the differential impact of promoting added versus subtracted
ingredients in products on consumer response. It proposes a new counterinferencing …
ingredients in products on consumer response. It proposes a new counterinferencing …