Business Resilience for Small and Medium Enterprises and Startups by Digital Transformation and the Role of Marketing Capabilities—A Systematic Review
This study investigates the intersection of digital transformation, business resilience, and
marketing capabilities, focusing on small businesses and startups. The digital revolution has …
marketing capabilities, focusing on small businesses and startups. The digital revolution has …
Ensuring Cybersecurity in Action Electronic Commerce Enterprises in the Conditions of Implementation of the Sustainable Development Model
M Dubyna, V Khudolei, O Karpenko… - Journal of Lifestyle …, 2024 - sdgsreview.org
Objective: The article analyzes modern trends and prospects for the development of e-
commerce enterprises in the modern digital world in the conditions of implementation of the …
commerce enterprises in the modern digital world in the conditions of implementation of the …
Determinants of Biometric as a Service (BaaS) Adoption in the Telecommunication Companies: The Mediating Effect of Perceived Trust
AAAH Al-Dalaien, H Kasim - Current and Future Trends on AI Applications …, 2025 - Springer
The purpose of this research is to evaluate the function that Perceived Trust plays as a
mediator in the adoption of biometric as a service (BaaS) among customers of Jordanian …
mediator in the adoption of biometric as a service (BaaS) among customers of Jordanian …
Securing the Supply Chain: Cybersecurity Strategies for Logistics Resilience
SR Sindiramutty, CE Tan, WW Goh… - … Cyber Threats and …, 2024 - igi-global.com
The exponential growth of digital connectivity in the logistics landscape has heightened the
significance of cybersecurity. This chapter delves into the intricate fabric of securing supply …
significance of cybersecurity. This chapter delves into the intricate fabric of securing supply …