People's increasing demand for outdoor recreation, particularly those who live in metropolis
and industrial cities, has created appropriate opportunity for income generation through …

Successful marketing begins with understanding why and how consumer behavior. This
research examined consumer behavior through Cutler model. According to the Cutler model …

Today, tourism is an important source of income particularly for rural areas and local
communities. Because of the immense benefits of tourism for rural development, special …

The present study tried to identify and analyze the travel motives of the domestic tourists who
had visited Isfahan. The statistical population of the study consists of the domestic tourists …

Purpose-The formation of various economic activities has always been accompanied by
changes in this geographical space. Therefore, the purpose of this paper is to analyze the …

The Purpose of this study was market segmenting of sport tourism in Iran for foreign tourists
according to culture and modeling of target market. To do so, a questionnaire was …

Nowadays, medical tourism has become one of the most important types of tourism, to carry
out its effective activity, research in this field is necessary. This research has been done to …

The tourists' offices are considered as one of the basic infrastructures for the development of
tourism and the function of these offices implies the tourism condition and the related …

Majority of Iran (about 90%) is situated in semi-arid, desert and semi-desert regions. The
vast extent of dry areas in Iran necessitates a thorough consideration of the potentials of …

The overall purpose of this study is to evaluate urban tourism marketing, which in two
categories, evaluates the types of efficient advertising media and provides solutions for the …