The advance of the Internet and new technologies over the last decade has transformed the
retailing panorama. More and more channels are emerging, causing consumers to change …

Purpose The growth of omni-channel retailing is causing consumers to change their habits
and shopping behaviour. It is essential to understand the factors on purchase intention …

The intensive use of smartphones at physical stores has given rise to an increasingly
common behavior among omnichannel consumers known as mobile-assisted showrooming …

Theoretical models play a vital role in understanding the barriers and facilitators for the
acceptance or rejection of emerging technologies. We conducted a narrative review of …

Training is a key resource for fostering knowledge as a competitive asset. As in other fields,
in learning, innovation emerges with disruptive methods such as gamification. Serious …

Purpose The new omnichannel strategy aims to offer a holistic shopping experience through
the integration of online and offline channels. The introduction of technology in the physical …

Acceptance of social robots (SRs) in retail is a new field of research in marketing arising
from the dilemma between the potential benefits of SRs and the possibility that shoppers will …

Purpose The purpose of this study is to explore the relationship between companies'
marketing innovation and environmental orientation and to determine how this relationship …

Society has already accepted the use of physical implants that increase an individual's
seductive power as well as technological implants that correct physical disabilities. Various …

Today, technological implants to increase innate human capabilities are already available
on the market. Cyborgs, understood as healthy people who decide to integrate their bodies …