Hierarchical business value of post-adoption cross-border e-commerce assimilation towards innovation performance: evidence from Malaysian manufacturing SMEs
JM Koh, Y Liu - Asia Pacific Business Review, 2024 - Taylor & Francis
The growing importance of the post-adoption phase of cross-border e-commerce (CBEC)
assimilation for various purposes in the innovation process, leading to innovative …
assimilation for various purposes in the innovation process, leading to innovative …
Implementation of the Use of Social Media Through the Shopee Application in Understanding Consumer Behavior to Increase Sales of MSME Products
R Rahmadani, KD Setiawan… - … Journal of Social …, 2023 - journal.formosapublisher.org
Abstract Study This investigate how MSMEs use social media via Shopee for understand
behavior consumers and improve sale product they. With approach qualitative and study …
behavior consumers and improve sale product they. With approach qualitative and study …
Peningkatan Marketing Performance Melalui Product Innovation Capability
M Akmal - 2022 - search.proquest.com
Tujuan dari penelitian ini adalah untuk mengetahui bagaimana meningkatkan marketing
performance melalui product innovation capability. Pada era setelah pandemi COVID-19 …
performance melalui product innovation capability. Pada era setelah pandemi COVID-19 …