In this study, we argue for a redefining of the consumer's role in market innovation and
suggest new patterns of consumer adoption and diffusion of market innovations. In studying …

The islands of the South Pacific contribute a fraction of the mis-managed plastics in the
world's ocean, yet the region is one of the main recipients of its impacts. Based on expert …

While in many countries, people have access to cheap and safe potable tap water, the
global consumption of bottled water is rising. Flanders, Belgium, where this study is located …

What drives consumers to choose bottled water instead of tap water where the latter is safe,
accessible, costs far less, and in spite of its environmental impacts? This research …

Purpose The purpose of this paper is to further develop the conceptualization of music
consumption in the digital age by examining how contemporary music listening is …

Purpose This paper aims to explore how and when a business' transparency leads to
greater willingness to engage in sustainable and responsible consumption by consumers …

This paper provides an overview of the development and application of focus groups. It
rethinks the conventional history associated with this approach in at least four ways. We …

This exploratory study examines the consumption motivations of those consumers who
choose to buy bottled water, while at the same time exploring the perceptions they hold …

The renewed interest in the market as a unit of analysis has increased adoption of a market
system dynamics (MSD) perspective. Since studies drawing on MSD have significant …

The phenomenal recent growth of polyethylene terephthalate (PET) bottled water is
distinctively different from previous bottled mineral water markets that have been around for …