Strategic communication comprises different forms of goal-oriented communication inside
and between organizations, their stakeholders and the society. Strategic communication is …

Purpose–The purpose of this paper is to contribute to the study of internal crisis
communication, not only the communication from the management to the employees, but …

In this conceptual article, we argue that strategic communication is a transboundary concept
that captures, better than public relations does, the complex phenomenon of an …

The concept of strategic communication has become increasingly popular in recent years. In
journal articles (Hallahan et al., 2007) and in book chapters (Frandsen and Johansen …

A decade ago we published a book in Swedish entitled Reflexiv kommunikation: Nya tankar
för strategiska kommunikatörer [Reflexive communication: New thoughts for strategic …

In generalized terms, my findings suggest that even though the national organization and
the local branch's campaign making interacted with the strategic communication mind, these …

Those outside of crisis communication have been known to dismiss it as simply reactive
communication designed to protect organizational interests at all costs. Even many …

Under hösten 2021 genomförde Totalförsvarets forskningsinstitut (FOI) en förstudie om
militärstrategisk kommunikation i den kognitiva informationsmiljön. Studien ska ses som ett …

Studien har sin huvudsakliga grund inom kriskommunikationsfältet. Därtill används det
relationella konceptet CBI (sprunget ur varumärkesdisciplinen) för att undersöka huruvida …

1.1 Bakgrund Vad sker när marknaden skiftar uppåt eller nedåt, när efterfrågan minskar eller
när efterfrågan ökar. Hur handskas fastighetsmäklaren med detta? Vad är hens strategier för …