Digital assistants (eg, Apple's Siri, Amazon's Alexa, Google's Google Assistant) are highly
complex and advanced artificial intelligence (AI) based technologies. Individuals can use …

Start-ups often face the challenge of a shortage of capital, the so-called funding gap, which
can be overcome by raising small amounts of money from a large number of individuals. As …

E-commerce retailers (e-tailers) are increasingly competing in order fulfillment to win over
customers. Delivery guarantee emerges as a key competitive factor. Prior studies have …

Purpose The purpose of this paper is to analyze to what extent and in what ways signaling
theory has been explored within the field of international marketing. This paper …

We test the impact of green communication by the European Central Bank since a large part
of the information from central banks comes from verbal communication. Developing and …

The growing presence of the internet in people's daily lives gives us the right to think about
the growing use of digital marketing. Companies should use the internet and social networks …

Marketing and supply chain management have a symbiotic relationship within any
enterprise, and together they are vital for a company's viability and success. This book offers …

These days, many consumers are likely to read online consumer reviews before making a
purchase decision (eg, hotel booking). Online consumer reviews may be purely positive or …

Purpose The purpose of this paper is to provide an evaluation of the findings first put forward
in the article Tracking Service Failures and Employee Recovery Efforts with the benefit of …

Purpose Drawing upon an error management perspective, this study aims to examine how
in the wake of an information security breach, a hotel's error management culture influences …