The antecedents of brand experience within the national automotive industry

WNM Nadzri, R Musa, M Muda, F Hassan - Procedia Economics and …, 2016 - Elsevier
Notably, brand experience has attracted attention in marketing management as marketers
realize the importance how consumers experience brands is critical in developing marketing …

The Antecedents of Brand Experience within the National Automotive Industry

WNM Nadzri, R Musa, M Muda, F Hassan - Procedia Economics and …, 2016 - infona.pl
Notably, brand experience has attracted attention in marketing management as marketers
realize the importance how consumers experience brands is critical in developing marketing …