Harnessing business analytics for gaining competitive advantage in emerging markets: a systematic review of approaches and outcomes

AM Komolafe, IA Aderotoye, OO Abiona… - International Journal of …, 2024 - fepbl.com
This study systematically reviews the impact of business analytics on achieving competitive
advantage in emerging markets, focusing on the integration of advanced analytical tools and …
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HARNESSING BUSINESS ANALYTICS FOR GAINING COMPETITIVE ADVANTAGE IN EMERGING MARKETS: A SYSTEMATIC REVIEW OF APPROACHES AND …

AM Komolafe, IA Aderotoye, OO Abiona… - International Journal of …, 2024 - fepbl.com
This study systematically reviews the impact of business analytics on achieving competitive
advantage in emerging markets, focusing on the integration of advanced analytical tools and …