Antecedents of brand post popularity in Facebook: The influence of images, videos, and text

T Wagner, C Baccarella, KI Voigt - Proceedings of the 15th …, 2015 - papers.ssrn.com
Social media offers huge potential for corporate communication and branding activities.
However, due to the novelty of the research field, many mechanisms regarding …

[PDF][PDF] International Marketing Trends Conference

TF Trefzger, CV Baccarella, KI Voigt - archives.marketing-trends-congress …
Social media offers huge potential for corporate communication and branding activities.
However, due to the novelty of the research field, many mechanisms regarding …

[PDF][PDF] International Marketing Trends Conference

TF Trefzger, CV Baccarella, KI Voigt - researchgate.net
Social media offers huge potential for corporate communication and branding activities.
However, due to the novelty of the research field, many mechanisms regarding …