The pervasive influence of electronic word of mouth (eWOM) on today's social consumer
F Rejón-Guardia, FJ Martínez-López - Handbook of strategic e-business …, 2014 - Springer
Social networking sites (SNSs) are a booming worldwide phenomenon with enormous
business potential for companies to communicate with their target-audience consumers and …
business potential for companies to communicate with their target-audience consumers and …
The Pervasive Influence of Electronic Word of Mouth (eWOM) on Today's Social Consumer
F Rejón-Guardia, FJ Martínez-López - 2014 - econpapers.repec.org
Social networking sites (SNSs) are a booming worldwide phenomenon with enormous
business potential for companies to communicate with their target-audience consumers and …
business potential for companies to communicate with their target-audience consumers and …
The Pervasive Influence of Electronic Word of Mouth (eWOM) on Today's Social Consumer
F Rejón-Guardia, FJ Martínez-López - Handbook of Strategic e-Business …, 2014 - Springer
Social networking sites (SNSs) are a booming worldwide phenomenon with enormous
business potential for companies to communicate with their targetaudience consumers and …
business potential for companies to communicate with their targetaudience consumers and …
The Pervasive Influence of Electronic Word of Mouth (eWOM) on Today's Social Consumer
F Rejón-Guardia, FJ Martínez-López - Progress in IS, 2014 - ideas.repec.org
Social networking sites (SNSs) are a booming worldwide phenomenon with enormous
business potential for companies to communicate with their target-audience consumers and …
business potential for companies to communicate with their target-audience consumers and …
