“Be Careful What You Say”: The role of psychological reactance on the impact of pro-environmental normative appeals

C Kavvouris, P Chrysochou, J Thøgersen - Journal of Business Research, 2020 - Elsevier
In this paper, we investigate the impact of psychological reactance produced by normative
appeals on the intention to behave sustainably. Across four studies, we demonstrate that …

“Be Careful What You Say”: The role of psychological reactance on the impact of pro-environmental normative appeals

C Kavvouris, P Chrysochou… - Journal of Business …, 2020 - econpapers.repec.org
In this paper, we investigate the impact of psychological reactance produced by normative
appeals on the intention to behave sustainably. Across four studies, we demonstrate that …

“Be Careful What You Say”: The role of psychological reactance on the impact of pro-environmental normative appeals

C Kavvouris, P Chrysochou, J Thøgersen - Journal of Business …, 2020 - pure.au.dk
In this paper, we investigate the impact of psychological reactance produced by normative
appeals on the intention to behave sustainably. Across four studies, we demonstrate that …

“Be Careful What You Say”: The role of psychological reactance on the impact of pro-environmental normative appeals

C Kavvouris, P Chrysochou… - Journal of Business …, 2020 - ideas.repec.org
In this paper, we investigate the impact of psychological reactance produced by normative
appeals on the intention to behave sustainably. Across four studies, we demonstrate that …

“Be careful what you say”: The role of psychological reactance on the impact of pro-environmental normative appeals.

C Kavvouris, P Chrysochou… - Journal of Business …, 2020 - psycnet.apa.org
In this paper, we investigate the impact of psychological reactance produced by normative
appeals on the intention to behave sustainably. Across four studies, we demonstrate that …

[PDF][PDF] “Be Careful What You Say”: The role of psychological reactance on the impact of pro-environmental normative appeals

C Kavvourisa, P Chrysochoua, J Thøgersena - academia.edu
In this paper, we investigate the impact of psychological reactance produced by normative
appeals on the intention to behave sustainably. Across four studies, we demonstrate that …