Despite the prevalence of food tourism-related short videos on social networking services,
few studies have examined the effectiveness of such videos in promoting food tourism. This …

The purpose of this study was to identify the effects of a food tourism video clip created by a
destination marketing organization on potential tourists' perceptions of the destination's food …

Social media short videos represent a powerful tool for tourism destination promotion.
However, little research has investigated their effect on tourist travel intentions. Drawing on …

Videos are a key resource in digital marketing for tourism destinations. However, their
influence on gastronomic image construction is underestimated, especially the effects of …

Film/TV induced-tourism research has proliferated in recent decades. Nevertheless, there is
a lack of cross-disciplinary academic investigation into audiences' psychological processing …

Short videos have been increasingly in demand recently while also holding promise for
tourism marketing. Many destination management organizations have tried to make short …

By drawing from imagery and consumer choice theories, we examine how visuals of faces
and social groups can foster behavioural intention and emotional effects in the case of …

YouTube is one of the emerging technologies that impact consumer behavior. In the tourism
sector, travel video blogs (travel vlogs) have become increasingly popular since they are …

How destinations use tourism short videos to stand out in the fierce digital market is crucial.
Based on the “cognitive-affective-conative” theoretical model, this study investigates the …

Tourism TV commercials (TVCs) are one of the channels (or agents) used to form
destination images, yet this channel is rarely researched. The objectives of this article are to …