Hybrid choice models: Progress and challenges

M Ben-Akiva, D McFadden, K Train, J Walker, C Bhat… - Marketing Letters, 2002 - Springer
We discuss the development of predictive choice models that go beyond the random utility
model in its narrowest formulation. Such approaches incorporate several elements of …

Hybrid choice models

M Abou-Zeid, M Ben-Akiva - Handbook of choice modelling, 2024 - elgaronline.com
The Hybrid Choice Model (HCM) is a modeling framework that attempts to bridge the gap
between discrete choice models and behavioral theories by representing explicitly …

Extended framework for modeling choice behavior

M Ben-Akiva, D McFadden, T Gärling, D Gopinath… - Marketing letters, 1999 - Springer
We review the case against the standard model of rational behavior and discuss the
consequences of various 'anomalies' of preference elicitation. A general theoretical …

On estimation of hybrid choice models

D Bolduc, R Alvarez-Daziano - Choice Modelling: The State-of-the-Art …, 2010 - emerald.com
The search for flexible models has led the simple multinomial logit model to evolve into the
powerful but computationally very demanding mixed multinomial logit (MMNL) model. That …

Discrete choice models with latent choice sets

M Ben-Akiva, B Boccara - International journal of Research in Marketing, 1995 - Elsevier
The paper extends discrete choice models by adding an explicit probabilistic representation
of the various alternatives considered by the individual in a choice situation. The motivation …

Process and context in choice models

M Ben-Akiva, A de Palma, D McFadden, M Abou-Zeid… - Marketing Letters, 2012 - Springer
We develop a general framework that extends choice models by including an explicit
representation of the process and context of decision making. Process refers to the steps …

Extended discrete choice models: integrated framework, flexible error structures, and latent variables

JL Walker - 2001 - dspace.mit.edu
Discrete choice methods model a decision-maker's choice among a set of mutually
exclusive and collectively exhaustive alternatives. They are used in a variety of disciplines …

Recent progress on endogeneity in choice modeling

J Louviere, K Train, M Ben-Akiva, C Bhat… - Marketing Letters, 2005 - Springer
We describe recent progress in several areas related to endogeneity, including: choice set
formation and attention to attributes; interactions among decision-makers; respondents' …

[HTML][HTML] Choice modelling in the age of machine learning-discussion paper

S Van Cranenburgh, S Wang, A Vij, F Pereira… - Journal of choice …, 2022 - Elsevier
Since its inception, the choice modelling field has been dominated by theory-driven
modelling approaches. Machine learning offers an alternative data-driven approach for …

Extending discrete choice models to incorporate attitudinal and other latent variables

K Ashok, WR Dillon, S Yuan - Journal of marketing research, 2002 - journals.sagepub.com
One of the nagging issues in using discrete choice models is how softer attributes, such as
attitudes and perceptions, that are not explicitly manipulated within the context of the choice …