The purpose of this study was to identify differences in the adoption and management of
cutting edge social media tools in two major travel markets: the United States and …

Social media are gaining prominence as an element of destination marketing organisation
(DMO) marketing strategy at a time when public sector cuts in their funding are requiring …

Social Media in Travel, Tourism, and Hospitality is a compilation of case studies and
research findings presented by an international group of academic researchers and industry …

The National DMOs surveyed did exhibit a high level of awareness and understanding
concerning the global marketing and customer engagement potential of new media and …

Social media in the context of destination marketing is a growing area of study, and judging
by the exponential growth in social networks over recent years, the demand for research will …

The explosive impact of the Internet in contemporary societies hits all sectors of society and
the editors of Social Media in Travel, Tourism and Hospitality provide windows into the …

Abstract Destination Marketing Organizations (DMOs) have to redefine their marketing
strategies, in order to meet current challenges in tourism, such as the emergence of new …

Social media has fundamentally reshaped the way tourism related information is distributed
and the way people plan for and consume travel. Since social media sites, such as …

This study explores how European DMOs use social media to promote and market their
destinations and extends extant research on social media in tourism by:(1) using a larger …

Sažetak Social media provides customers and businesses of modern times with an
unprecedented growth in ways of commu-nication and interaction. Tourism organisations …