Would you pick another color than red for love when in a bad mood? We investigated
whether current mood states might overrun abstract coloremotion relationships. We found …

Would you pick another color than red for love when in a bad mood? We investigated
whether current mood states might overrun abstract coloremotion relationships. We found …

Popular opinion holds that color has specific affective meaning. Brighter, more chromatic,
and warm colors were conceptually linked to positive stimuli and darker, less chromatic, and …

People associate affective meaning with colour, and this may influence decisions about
colours. Hue is traditionally considered the most salient descriptor of colour and colour …

Colours and emotions are associated in languages and traditions. Some of us may convey
sadness by saying feeling blue or by wearing black clothes at funerals. The first example is a …

In our increasingly globalized society, it is more important than ever for people to be able to
perceive the emotional connotations of written material. People from different countries …

Popular opinions link colours and emotions. Yet, affective connotations of colours are
heterogeneous (for example, red represents anger and love) partly because they relate to …

Whilst there are many anecdotal links between particular colours and particular emotions,
there is relatively little in the way of systematic research. In this chapter a protocol is …

Sensory stimuli, including color, may play a role in corresponding mood (Wells, 1910). Kaya
and Epps (2004) showed participants attribute and associate colors with positive and …

After clarifying the concept of emotion, we turn to the interrelation between colour and
emotion: Do people show emotionspecific colour associations or attributions? What …