Pay-Per-Click (PPC) ad networks charge advertisers for every click on their ads. Click-fraud
happens when a user or an automated software clicks on an ad with a malicious intent and …

Internet users are often victimized by malicious attackers. Some attackers infect and use
innocent users' machines to launch large‐scale attacks without the users' knowledge. One of …

Click Fraud remains one of the most durable fraudulent schemes online. With 50 billion
dollars being generated per year by Google alone, a fraudulent publisher is able to capture …

Advertising fraud, particularly click fraud, is a growing concern for the online advertising
industry. The use of click bots, malware that automatically clicks on ads to generate …

Click Fraud Bots pose a significant threat to the online economy. To-date efforts to filter bots
have been geared towards identifiable useragent strings, as epitomized by the IAB's Robots …

Click fraud—malicious clicks at the expense of pay-per-click advertisers—is posing a
serious threat to the Internet economy. Although click fraud has attracted much attention from …

In today's scenario, web advertising has a very important role for promotion of any business
through keywords. And due to this the capacity of click fraud to impact business models …

In recent years, mobile advertising has gained popularity as a mean for publishers to
monetize their free applications. One of the main concerns in the in-app advertising industry …

Mobile advertising plays a vital role in the mobile app ecosystem. A major threat to the
sustainability of this ecosystem is click fraud, ie, ad clicks performed by malicious code or …

Click fraud is a type of Internet crime that occurs in pay per click online advertising when a
person, automated script, or computer program imitates a legitimate user of a Web browser …