As people age, they tend to spend more time indoors, and the colours in their surroundings
may significantly impact their mood and overall well‐being. However, there is a lack of …

Whilst there are many anecdotal links between particular colours and particular emotions,
there is relatively little in the way of systematic research. In this chapter a protocol is …

Popular opinions link colours and emotions. Yet, affective connotations of colours are
heterogeneous (for example, red represents anger and love) partly because they relate to …

Popular opinion holds that color has specific affective meaning. Brighter, more chromatic,
and warm colors were conceptually linked to positive stimuli and darker, less chromatic, and …

People associate affective meaning with colour, and this may influence decisions about
colours. Hue is traditionally considered the most salient descriptor of colour and colour …

For many, colours convey affective meaning. Popular opinion assumes that perception of
colour is crucial to influence emotions. However, scientific studies test colour–emotion …

There is a plethora of data concerning the relationship between colours and emotions, but
little of this has been systematically collected. One view is that all such relationships are …

The paper reviews the literature review of previous studies on colour and
emotion/association. A total of 10 journals pertaining to studies on colour and emotion …

This study examines existing beliefs about “color” focusing on color‐emotion associations by
discussing how color can be used as a way of communicator to fulfill human needs in …

The purpose of this study is to identify whether young children can associate colors with
emotion, and if there are any changes across development. For this purpose, a study …