This paper examines whether emotional message content alters the effects of structural complexity and information density on available resources, measured by secondary task …
NS Yegiyan - Journal of Media Psychology, 2015 - econtent.hogrefe.com
This study proposed and tested the idea that the processing of advertisements following emotionally arousing stimuli is a function of the interaction between motivational system …
An intuitive strategy that message designers use for impressing television audiences is to say that terrible things will happen if people do not change their ways. This is especially true …
The limited capacity model of television viewing is used to investigate the impact of arousing content and fast paced production of viewers' information processing of TV messages …
Z Wang, A Lang, JR Busemeyer - Journal of Communication, 2011 - academic.oup.com
This study was designed to further our understanding of the central role of motivational activation in mediated information processing and media choice. To do this, a dynamic …
S Chung, JV Sparks - Communication Research, 2016 - journals.sagepub.com
An experiment, guided by the Limited Capacity Model of Motivated Mediated Message Processing (LC4MP), manipulated players' motivational activation states during play of a …
This manuscript reports three experiments investigating the impact of television programming context on the processing of a fear-appeal message. This is done using a dual …
JR Keene, A Lang - Communication Monographs, 2016 - Taylor & Francis
This manuscript, based upon previous work related to the dynamic processing of emotional trajectories, investigated how variable trajectories of emotional content can elicit …
Z Wang, A Lang - Media Psychology, 2012 - Taylor & Francis
This study theorizes that activation and decay of dual motivational systems function as the mechanisms underlying excitation transfer theory. Following this reconceptualization, a …