This paper investigates differences in overtime processing of television messages with three
types of emotional trajectories—those which begin neutral and become negative, begin …

This paper examines whether emotional message content alters the effects of structural
complexity and information density on available resources, measured by secondary task …

This study proposed and tested the idea that the processing of advertisements following
emotionally arousing stimuli is a function of the interaction between motivational system …

An intuitive strategy that message designers use for impressing television audiences is to
say that terrible things will happen if people do not change their ways. This is especially true …

The limited capacity model of television viewing is used to investigate the impact of arousing
content and fast paced production of viewers' information processing of TV messages …

This study was designed to further our understanding of the central role of motivational
activation in mediated information processing and media choice. To do this, a dynamic …

An experiment, guided by the Limited Capacity Model of Motivated Mediated Message
Processing (LC4MP), manipulated players' motivational activation states during play of a …

This manuscript reports three experiments investigating the impact of television
programming context on the processing of a fear-appeal message. This is done using a dual …

This manuscript, based upon previous work related to the dynamic processing of emotional
trajectories, investigated how variable trajectories of emotional content can elicit …

This study theorizes that activation and decay of dual motivational systems function as the
mechanisms underlying excitation transfer theory. Following this reconceptualization, a …