Purpose: BioChannel Partners Ltd.(BCP) is a premier supplier of company matchmaking
services in the Life Science industry that assists laboratory product suppliers to increase …

In today's increasingly specialized B2B landscape, effective marketing strategies are crucial
for achieving a competitive advantage. This thesis explores the impact of B2B marketing on …

The COVID-19 pandemic has driven increases in the provision of services through digital
channels, even by more traditional companies. An Omnichannel model of service provision …

This article is based on one of the manufacturers of automotive components in India referred
to as Avanti Enterprises (AvE). It describes the implementation of a Business-to-Business …

Purpose Taking the perfect perspective of customers' satisfaction, this paper aims to
investigate the elements affecting customer satisfaction in business-to-consumer (B2C) …

The objective and aim of the thesis were to understand the e-commerce platform markets in
order to find out the competitive advantages platform providers have on each other. This was …

Web technologies have a significant impact on how companies manage their relationships
with their stakeholders. Technologies, especially web portals have been widely adopted as …

Background: The aim of this paper is to indicate which phases of the sales process
omnichannel influences the most. The second aim is to establish which elements and steps …

The rapid and abrupt shifts in the marketplace have posed challenges to the survival of
businesses. Moreover, it also immensely contributes to the prominent rise of online …

Studies in healthcare service have received remarkable attention from both researchers and
practitioners. This specific topic is interesting because of not only its complexity in nature as …