Trust is a basic ingredient in the creation, the evolvement and the conservation of a long-
term relationship between suppliers and buyers. It is also a key differentiator in defining the …

ABSTRACT B2C e-commerce sales have been growing all over the world in recent years.
Research has shown that customer trust is a critical variable for online shoppers, and a key …

The rapid growth in the electronic commerce over the internet has fuelled predictions and
speculations about what makes a business to consumer (B2C) web site effective. Increasing …

While vendors on the Internet may have enjoyed an increase in the number of clicks on their
Web sites, they have also faced disappointments in converting these clicks into purchases …

Despite continued proliferation of commercial websites, many consumers perceive
electronic commerce transactions to be riskier than traditional realworld purchases (Metzger …

Trust is a complex phenomenon that pervades human relations. It is essential for the
success of business-to-consumer electronic commerce, where many of the tools that can be …

Consumer commitment and trust placed by the consumer in a website are two key factors for
maintaining a long‐term relationship between consumers and businesses in the online …

Firms' primary objectives are gaining profit and providing continuity. During the recent years
virtual platforms are the most popular and strategic way to achieve these objectives …

The increasing use of the Internet as a commercial sales channel arouses interest in
understanding key issues in building customer relationships. Confidence is considered the …

Trust is a widely studied phenomenon across disciplines. For example, researchers in a
context of e-commerce have conducted several studies concerning consumer's trust in …