Marketing our Argo IRCommons is no easy task. Though it has existed for almost a decade,
its growth and progress has been stunted by the lack of consistent coordination and …

“I am thrilled to hear that this scholarship is being introduced,” said Jasmine Meredith, of
Dallas, who earned a master's degree in integrated marketing communication from UM this …

Now in its sixth year, ProfCon is the leading conference for educators in the marketing,
business, and communication industries. This three-day event draws innovative instructors …

The rallying cry for inclusivity has never been greater in higher education. As professors look
for ways to ensure all sociocultural perspectives are present in their course activities …

Learn how to obtain resources. This will be important for anything you want to do. If your
advisor allows, help write one or two proposals. Understand how to compete for the …

Five questions with Carina Sitkus of Lehigh University Page 1 HIGHLIGHTS 4–5 CREDIT FOR
PRIOR LEARNING Look to the best practices from Purdue Global University for designing …

“Nobody cares? Really?” For most colleges and universities in the US, the answer is a
resounding,“Yep, nobody cares!” The demographic bubble of the millennials has burst and …

Summer is never quite long enough! Over the summer, I had the chance to hang out with
many of you at international conferences in Tokyo (AAA Global conference) and in Belgium …

The Career Immersion Excursion has helped IWU students make connections in their field of
interest through site visits and alumni speakers since 2016. Each trip centers around a …

I discussed the latest marketing trends with Bill Imada, Chairman and Chief Connectivity
Officer at IW Group and the co‐founder of the National Millennial Gen Z Community. Mr …