Global climate change is increasing at an alarming rate worldwide, with many developing
countries reaching the limits of their ability to cope. While these countries must adopt …

Consumers are paying close attention to green products to reduce the environmental impact
on health issues. As the scope of this research, this current study focuses on determining …

Purpose The study aims to predict the drivers of green purchase in extended theory of
planned behaviour (TPB) by investigating direct and indirect role of consumers' attitude …

Across the globe acceptance of green products are increasing. This study tries to investigate
the scenario from the context of Bangladesh. It focuses on the factors affecting consumers' …

The green consumption among individuals can be an effective way to minimize the negative
impact of consumption on the environment. The research related to green consumption …

This study aimed to identify the significant factors that affect a consumer's decision to
purchase green products by employing an extended theory of planned behavior model that …

As environmental awareness increases, consumers tend to focus more on environmental
friendly products. The literature on green consumption has recently focused on the Asian …

The realization of the need for sustainability as a result of soaring environmental issues has
led many businesses, practitioners, and educationists to devise policies and practices which …

Globally, there is a rapid rise in awareness of environmental degradation and its harmful
effects. This awareness not only motivates businesses to produce environmental-friendly …

Purpose The purpose of this study is to examine the contribution of environmental
knowledge and environmental sensitivity on the green purchasing intention of Bangladeshi …