Virtual communities and the assessment of online marketing education

JW Peltier, W Drago… - Journal of Marketing …, 2003 - journals.sagepub.com
Online education has created a “virtual community” learning environment. Effective
assessment of this new learning environment is paramount to providing quality education …

The interdependence of the factors influencing the perceived quality of the online learning experience: A causal model

JW Peltier, JA Schibrowsky… - Journal of Marketing …, 2007 - journals.sagepub.com
A structural model of the drivers of online education is proposed and tested. The findings
help to identify the interrelated nature of the lectures delivered via technology outside of the …

Knowledge transfer in online learning environments

DE Hansen - Journal of Marketing Education, 2008 - journals.sagepub.com
Research comparing online and traditional course delivery methods has sought to
demonstrate the equivalence of student performance in online and traditional courses. This …

Management classes as online learning communities

P Shrivastava - Journal of Management Education, 1999 - journals.sagepub.com
This article examines the use of Internet-and World Wide Web-based learning systems in the
context of business education. I propose the concept of “online learning communities” as an …

To be or not to be: That isn't the question! An empiric al look at online versus traditional brick-and-Mortar courses at the University level

D Bristow, CD Shepherd, M Humphreys… - Marketing Education …, 2011 - Taylor & Francis
The focal point of the study was the empirical investigation of student perceptions of and
attitudes toward online education at the university level. Over 800 student participants …

Belonging online: Students' perceptions of the value and efficacy of an online learning community

L LaPointe, M Reisetter - International Journal on E-learning, 2008 - learntechlib.org
The proliferation of online course designs has changed the learning environments for many
students and professors. Recommendations for best practice in online course design …

Does sense of community matter? An examination of participants' perceptions of building learning communities in online courses

X Liu, RJ Magjuka, CJ Bonk… - Quarterly Review of …, 2007 - search.proquest.com
Using a case study approach, this study explored the participants' perceptions of building
learning communities in online courses in an online MBA program. The findings suggested …

Virtual classroom characteristics and student satisfaction with internet-based MBA courses

JB Arbaugh - Journal of management education, 2000 - journals.sagepub.com
The trend toward delivering management education via the Internet has accelerated in
recent years. However, research on what constitutes effective Internet-based courses is …

An investigation of epistemological and social dimensions of teaching in online learning environments

JB Arbaugh, R Benbunan-Finch - Academy of Management …, 2006 - journals.aom.org
We examine the relationship between teaching approaches and online learning outcomes
using a sample of 40 MBA-level courses. We develop and test a conceptual framework of …

Cyber Dimensions: On-Line Education in a Management Science Course—Effectiveness and Performance Factors

SA Dellana, WH Collins, D West - Journal of Education for …, 2000 - Taylor & Francis
This study examined the effectiveness of the virtual classroom concept for an undergraduate
course in management science. A traditional classroom lecture course was compared with …