Predicting user attention in complex web pages

A Sutcliffe, A Namoun - Behaviour & Information Technology, 2012 - Taylor & Francis
Users' visual attention measured by eyetracking fixations was investigated in web pages
with different designs. Browsing and search conditions were tested. Layout structure …

What do you see when you're surfing? Using eye tracking to predict salient regions of web pages

G Buscher, E Cutrell, MR Morris - … of the SIGCHI conference on human …, 2009 - dl.acm.org
An understanding of how people allocate their visual attention when viewing Web pages is
very important for Web authors, interface designers, advertisers and others. Such knowledge …

How users view web pages: An exploration of cognitive and perceptual mechanisms

R Grier, P Kortum, J Miller - … interaction research in Web design and …, 2007 - igi-global.com
This chapter presents the basic cognitive and perceptual attentional mechanisms that affect
how users view web pages and the methods used to measure this attention. It describes the …

[图书][B] Visual attention and web design

RA Grier - 2004 - search.proquest.com
Faraday (2000) has proposed a model of how users search for information on web pages
that emphasizes Salient Visual Elements (SVEs), which capture attention and draw the eyes …

Validating the use and role of visual elements of web pages in navigation with an eye-tracking study

Y Yesilada, C Jay, R Stevens, S Harper - Proceedings of the 17th …, 2008 - dl.acm.org
This paper presents an eye-tracking study that examines how people use the visual
elements of Web pages to complete certain tasks. Whilst these elements are available to …

Comparison of eye movements in searching for easy-to-find and hard-to-find information in a hierarchically organized information structure

Y Habuchi, M Kitajima, H Takeuchi - … of the 2008 symposium on Eye …, 2008 - dl.acm.org
Finding information by successively selecting hyperlinks on web pages is a typical task
performed on websites. A number of web usability studies have provided important insights …

Exploring the website object layout of responsive web design: results of eye tracking evaluations

JC Hung, CC Wang - The Journal of Supercomputing, 2021 - Springer
Due to the increasing dependence on mobile devices worldwide, web designers are starting
to design websites that are suitable for mobile devices such as smartphones and tablets …

The effects of attention inertia on advertisements on the WWW

JC Wang, RF Day - Computers in Human Behavior, 2007 - Elsevier
When a viewer browses a web site, one presumably performs the task of seeking
information from a sequence of scattered web pages to form a meaningful path. The aim of …

Attention for web directory advertisements: A top-down or bottom-up process?

Y Cao, Q Qu, VG Duffy, Y Ding - International Journal of Human …, 2019 - Taylor & Francis
Web directories have attracted many advertisers with their special advantages in their large
user base. Until recently, attention mechanism of advertisements (ad) on web directories is …

Towards Real-time Webpage Relevance Prediction UsingConvex Hull Based Eye-tracking Features

N Bhattacharya, S Rakshit, J Gwizdka - ACM Symposium on Eye …, 2020 - dl.acm.org
Browsing the web for finding answers to questions has become pervasive in our everyday
lives. When users search the web to satisfy their information-needs, their on-screen eye …