Recent conceptual studies identify gain, normative and hedonic factors as three categories
of motivations of consumer proenvironmental behavior. However, empirical understanding …

Transportation accounts for a large and growing part of carbon dioxide emissions. With an
increasing vehicle fleet worldwide private car use is becoming an acute problem in need of …

Whether the subsidized adoption is sustainable largely depends on consumers' perceptions
and motivation toward EVs purchase. In this study, we reveal the mechanism on how …

Scholars have proposed that the Protection Motivation Theory provides a valuable
framework to explain pro-environmental choices, by employing a wide set of predictors, such …

Personal values, green self-identity and ethical motives have been widely studied as
important, but mostly separate, predictors of pro-environmental behaviors. Scholars call for …

With a heightened focus on the concept of sustainability in the past few decades,
government, business and individuals have become increasingly aware of the need to …

Why do pro-environmental consumers not always make pro-environmental purchases? Little
research exists on the role of purchase situations (Belk, 1975). This study analyzes whether …

Many consumers intend to make pro‐environmental purchases; however, this is not always
what occurs. A gap exists between consumer intentions to purchase environmentally friendly …

This study analyzed how environmental concern is related to self-expressive benefits
obtained from green consumer behavior (eg, buying a hybrid car), considering subjective …

Energy conservation results in environmental (reduced emissions) and financial (reduced
costs) savings. Consumers' perception of the worthiness of changes in behaviour may differ …