A PSO-GBR solution for association rule optimization on supermarket sales

SF Pane, AG Putrada, N Alamsyah… - … on informatics and …, 2022 - ieeexplore.ieee.org
In the era of big data and cloud computing, digital records of supermarket sales data and
other accompanying factors are ubiquitous. However, less than optimal WeeklySale s can …

Firefly algorithm for optimization of association rules

S Mehta, M Singh, N Kaur - 2020 6th International Conference …, 2020 - ieeexplore.ieee.org
With the remarkable increase in online transactions, market basket analysis has become
more relevant. Identifying the buying patterns and generating more relevant …

Enhancing Sales Determination for Coffee Shop Packages through Associated Data Mining: Leveraging the FP-Growth Algorithm

W Wahyuningsih, PT Prasetyaningrum - Journal of Information …, 2023 - journal-isi.org
The coffee shop business offers a diverse range of coffee and food options. However,
customers often experience delays during transactions due to the extensive selection of …

Mining association rules in seasonal transaction data

SK Ayu, I Surjandari… - 2018 5th International …, 2018 - ieeexplore.ieee.org
Nowadays global retail business faces new challenges due to changes in consumer buying
preferences, likewise in Indonesia that consequence increasing level of competition among …

Association rule mining using FP-growth algorithm to prevent maverick buying

N Isa, SK Neddy, N Mohamed - 2021 IEEE 11th IEEE …, 2021 - ieeexplore.ieee.org
Maverick Buying describes unwelcome behaviour in the field of corporate purchasing
management. It is a purchasing made outside the purchasing and procurement processes …

[PDF][PDF] Analysis of customers purchase patterns of e-commerce transactions using apriori algorithm and sales forecasting analysis with weighted moving average …

N Riyadi, MF Mulki, R Susanto - Scientific Research Journal, 2019 - academia.edu
The challenge of today's e-commerce companies is how to extract large data into
information for decision making, especially in terms of promoting products to be relevant …

SET-PSO-based approach for mining positive and negative association rules

J Agrawal, S Agrawal, A Singhai, S Sharma - Knowledge and information …, 2015 - Springer
Data mining is the process of determining new, unanticipated, valuable patterns from
existing databases by considering historical and recent developments in statistics, artificial …

Planning Marketing Strategies in Small-Scale Business Using Data Analysis

AMP Fernando, A Adhikari… - 2022 3rd …, 2022 - ieeexplore.ieee.org
The proposed research work develops a system focused on business opportunities to
enhance market returns and improve marketing strategies and new strategies by identifying …

An improved association rule mining algorithm based on the prior information

X Cai, S Xu, L Chen, J Li, X Qiu… - 2022 4th International …, 2022 - ieeexplore.ieee.org
Data mining can uncover valuable information from large amounts of redundant data, where
association rule mining is one of the most important research element. By mining …

Clustering based approach to enhance association rule mining

S Kanhere, A Sahni, P Stynes… - 2021 28th Conference of …, 2021 - ieeexplore.ieee.org
Association rule mining algorithms such as Apriori and FPGrowth are extensively being
used in the retail industry to uncover consumer buying patterns. However, the scalability of …