Do sustainability labels make us more negligent? Rebound and Moral Licensing Effects in the Clothing Industry

F Adıgüzel, C Linkowski, E Olson - Sustainability in the Textile and Apparel …, 2020 - Springer
Companies and consumers are more concerned about sustainability nowadays. The
clothing industry is receiving more attention due to mass production and its significant …

Marketing Tactics for Sustainable Fashion and the Circular Economy: The Impact of Ethical Labels on Fast Fashion Choice

RP Hamlin, LS McNeill - Sustainability, 2023 - mdpi.com
This study aimed to contribute to the empirical literature on ethical fashion labelling. It
investigates if complex, ethical, point-of-sale labels that 'rate'products' ethical status on an …

Sustainable fashion: A statistical analysis of consumers' behaviors by stated choice experiment

DK Pham - 2020 - repository.tudelft.nl
The manufacturing process, supply chain and consumption pattern of fashion impose high
risks on the environment. Besides, the utilization of cheap labor in developing countries by …

Consumers' Attitudes towards Sustainability and Sustainable Labels in the FashionIndustry: A Qualitative Study

L Forsman, D Madsen - 2017 - diva-portal.org
In the last decades sustainability has become a major topic in society. The population is
growing, which has increased production and has resulted in a negative impact on the …

Textile recycling: The influence of moral licensing on the overconsumption of clothing

RA Williams - 2020 - cedar.wwu.edu
The advent of fast fashion has drastically altered how Americans consume clothing, from
purchase to disposal. Unnecessary clothing consumption may be perceived as morally …

The interaction effect of fashion retailer categories on sustainable labels: the role of perceived benefits, ambiguity, trust, and purchase intention

M Cho, E Ko, BE Borenstein - International Journal of Advertising, 2024 - Taylor & Francis
While fashion brands, manufacturers, and third-party agencies have long used eco-labels to
inform consumers about their sustainability efforts, this method is now becoming popular …

Is sustainability a liability? Green marketing and consumer beliefs about eco-friendly products

A Chernev, S Blair, U Bockenholt - Green Marketing and Consumer …, 2021 - papers.ssrn.com
Prior research has argued that consumers believe that sustainable products tend to under
perform those made using traditional methods—a phenomenon referred to as “sustainability …

Hey, did you see that label? It's sustainable!: Understanding the role of sustainable labelling in shaping sustainable purchase behaviour for sustainable development

A Siraj, S Taneja, Y Zhu, H Jiang… - … Strategy and the …, 2022 - Wiley Online Library
Consumers, nowadays, are becoming mindful of environmental issues than ever. The rising
concerns for the adverse effects of consumption on environmental sustainability are leading …

[PDF][PDF] The consumption side of sustainable fashion: Price sensitivity, value and transparency demand

SB Riesgo, M Lavanga, M Codina - Proceedings of the Global …, 2020 - gfc-conference.eu
Combining three focus groups and a survey, this research, exploratory in nature, delves into
consumers' perception and consumption of sustainable fashion in Spain. We try to identify …

[PDF][PDF] Influences of sustainability labels on fashion buying behaviour: A study on the example of fair trade in Germany

J Strähle, H Wirtz, D Köksal - International …, 2016 - publikationen.reutlingen-university …
Purpose: The purpose of this paper is to find out the influences of sustainability labels on
fashion buying behaviour. Despite key information about Fair Trade is provided in all stores …