This study aims to analyze the effect of brand equity, product quality and warranty on
consumer decisions to buy products. This type of research was used a quantitative …

This study aims to analyze the influence of brand equity which includes: brand awareness,
brand association, perceived quality, and brand loyalty on purchasing decisions at Wardah …

This study aims to analyze: the effect of Brand Image, Product Quality and Consumer
Satisfaction simultaneously and significantly on Consumer Loyalty, the influence of Brand …

The need for household products that are safe and good quality to store food and water, are
needed by the consumer especially the mothers. This is open opportunities for companies to …

The purpose of this study was to test and analyze whether brand equity, brand perception
and brand loyalty influence the purchasing decisions of Nevada brand clothing. The type of …

Brand equity is the result of consumer perceptions influenced by several factors. Brand
equity can not be easily understood without taking into account the factors that make up the …

The need for household products that are safe and good quality to store food and water, are
needed by the consumer especially the mothers. This is open opportunities for companies to …

Purchasing decisions are in the stage of the buyer decision-making process in which
consumer actually buy. Some of the factors that influence consumer purchase decisions are …

This study analyzes the effect of Brand Equity on purchasing decisions at fast food
restaurants Kentucky Fried Chicken North Jakarta. The basic concepts of Brand Equity …

This study aims to determine the effect of brand awareness, perceived quality, brand
association, and brand loyalty to brand equity. The object of this research is BreadLife's …