The study was designed to investigate the influence of age level of respondents by different
dimensions of milk brand. The study covers the population includes 325 consumers from …

The study was designed to investigate the influence of Milk brand dimensions by income
level of the respondents. The study covers the population includes 325 consumers from …

This study was designed to investigate the influence of demographic variables and different
dimensions of milk brand. From the careful investigation of the literature survey we found out …

Relationship between Branding Dimensions and Brand Rating. The study covers the
population includes 325 consumers from Tamil nadu, who are all using branded milk. The …

The present study entitled “A study on consumer behaviour towards the branded milk and
milk products in Tirupati city of Andhra Pradesh” was undertaken mainly to analyse about …

Milk and milk products occupies an important place in Indian dietary and the industry is
growing fast in the recent times. The main objectives of the present study were to identify …

This chapter aims to analyze the factors influencing the consumers behavior of branded milk
and milk products in Tirupati City of Andhra Pradesh, India. Tirupati City, an important Tier-II …

Milk and its derivatives are a necessary component of a family's diet. It is precisely this kind
of food that offers the critical nourishment required for people to be healthy. Milk is also a …

Consumption of unbranded milk leads to several problems in children and adults. Therefore,
innovative packaging technologies is needed for the development of extended shelf life and …

Milk is always manufactured and consumed in bulk in India. But with the rise in disposal
incomes, the demand for milk and related items are on continuous rise. Milk is said to be …